Post - Audience-First Journey Mapping
Rather than thinking about a traditional B2B marketing funnel and the message brands want to push to customers at different levels, what if we aligned where customers are in educating themselves about issues and the problems they face in learning about the market or their challenge?
Data, Data Everywhere, But How to Make it Work?
Organizations of all types and sizes are under increasing pressure and scrutiny to locate and make best use of as much data as they can to inform decisions of all kinds. From initial discovery and exploratory topics specific to customer or patient optimization paths, internal and external data can illuminate many issues for marketers and communicators at all levels.
Using AI to Create your Marketing Advantage
Artificial Intelligence and Machine Learning are hot topics everywhere right now, in every industry, including marketing. Everyone is looking for that edge to help get ahead of their competition.
Since 1993
What is this all about?
I'm a strategic thinker, integrated marketer and storyteller that uses all data at my disposal to help my clients connect with the people that matter to them. It really boils down to helping a business find their special something, and then helping them find the audiences that really care about that something more than anyone else. My job is to be the customer when there isn't one in the room, and to help brands understand how those customers think, how they act and what they need so that brands can deliver a better experience and achieve better results.
