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Author: madelynv

Using AI to Create Your Unfair Advantage

October 11, 2018 madelynv

Artificial Intelligence and Machine Learning are hot topics everywhere right now, in every industry, including marketing. Everyone is looking for…

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Data, Data Everywhere, But How to Make it Work?

madelynv

Organizations of all types and sizes are under increasing pressure and scrutiny to locate and make best use of as…

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Audience-First Journey Mapping

October 10, 2018 madelynv

Rather than thinking about a traditional B2B marketing funnel and the message brands want to push to customers at different…

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